Let's face facts...

the New York bagel is

a culinary masterpiece.

It’s a morning ritual,

a grab-and-go legend,

and a cultural icon.

But for all its glory,

the traditional bagel has a fatal flaw —

it’s a glorious,

undeniable mess.

You know the struggle... You take a bite on your

morning commute, suddenly, the "schmear"

shoots out the sides, gets on your hands then outfit

the subway seat becomes your napkin... YIKES!

The classic bagel wasn't built

for the modern hustle.

It’s time to flip the script.

It’s time for a disruption!

New York City!

Welcome to Your New Shtick !

The Shtick N Dip

Yes, dip shticks are IN!

This dippable masterpiece guarantees
a delicate graze of flavor or a generous,
velvety scoop, you get the exact,
perfect portion of cream cheese every time.

The magic of the "Shtick N Dip " experience

puts the power of the schmear right in your hands.

With a freshly baked Bagel Shtick—

crispy on the outside, yet perfectly chewy on the inside—

every plunge into your favorite cream cheese

becomes a customized bite

Gone are the days of messy, unevenly spread bagel halves

or a bagel-to-schmear ratio decided by someone else.