Let's face facts...

the New York bagel is

a culinary masterpiece.

It’s a morning ritual,

a grab-and-go legend,

and a cultural icon.

But for all its glory,

the traditional bagel has a fatal flaw —

it’s a glorious,

undeniable mess.

You know the struggle... You take a bite on your

morning commute, suddenly, the "schmear"

shoots out from the sides, gets on your hands then outfit

Someone please hand me a napkin!

The classic bagel wasn't built

for the modern hustle.

It’s time to flip the script.

It’s time for a disruption!

New York City

Welcome to Your New Shtick !

The Shtick N Dip

Yes, dip shticks are IN!

This dippable masterpiece guarantees
a delicate graze of flavor or a generous,
velvety scoop, you get the exact,
perfect portion of cream cheese every time.

The "Shtick N Dip " experience

With a freshly baked Bagel Shtick—

every plunge into your favorite cream cheese

becomes a customized bite

Gone are the days of messy, unevenly

spread bagel halves